{"id":12273,"date":"2023-03-27T15:33:26","date_gmt":"2023-03-27T13:33:26","guid":{"rendered":"https:\/\/www.eximbank.ro\/?p=12273"},"modified":"2023-03-27T15:33:26","modified_gmt":"2023-03-27T13:33:26","slug":"the-export-import-bank-of-romania-eximbank-sa-becomes-exim-banca-romaneasca-sa","status":"publish","type":"post","link":"https:\/\/www.eximbank.ro\/en\/2023\/03\/27\/the-export-import-bank-of-romania-eximbank-sa-becomes-exim-banca-romaneasca-sa\/","title":{"rendered":"The Export Import Bank of Romania \u2013 EximBank SA becomes Exim Banca Rom\u00e2neasc\u0103 SA"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Bucharest, March 27<sup>th<\/sup>, 2023<\/strong> \u2013 The Export Import Bank of Romania \u2013 EximBank SA will become Exim Banca Rom\u00e2neasc\u0103 starting May 10<sup>th<\/sup>, 2023, \u00a0a change in its name and logo approved today by the Extraordinary General Meeting of EximBank\u2019s shareholders.<\/p>\n<p style=\"text-align: justify;\">&#8220;We adopted this change because, although in over 30 years of activity EximBank has considerably expanded its addressability, the name still reflected a \u00a0restrictive almost niche activity that did not reflect the real \u00a0scope of work of our bank. \u00a0Also the EximBank brand was set for the public eye as \u00a0the &lt; exporters&#8217; bank&gt;. Now that EximBank is a universal bank, after the merger with Banca Rom\u00e2neasc\u0103, we saw it as a natural process \u00a0to adopt a new identity that would mark the extension of our portfolio with the retail activity. As such, we considered it important to make the change more visible, adopting a new brand that would reflect everything we are now: a new top Romanian bank, a reliable banking partner for everyone, retail or corporate, iexporters included This is, Exim Banca Rom\u00e2neasc\u0103&#8221;, said Traian Halalai, the Executive President of EximBank.<\/p>\n<div style=\"width: 1200px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-12273-1\" width=\"1200\" height=\"675\" loop autoplay preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"\/wp-content\/uploads\/2023\/03\/LOGO-EXIM-CU-BANCA-ROMANEASCA.mp4?_=1\" \/><a href=\"\/wp-content\/uploads\/2023\/03\/LOGO-EXIM-CU-BANCA-ROMANEASCA.mp4\">\/wp-content\/uploads\/2023\/03\/LOGO-EXIM-CU-BANCA-ROMANEASCA.mp4<\/a><\/video><\/div>\n<p style=\"text-align: justify;\">The new brand identity focuses on \u00a0the fusion between the two banks, capitalizing on the notoriety of the respective brands &#8211; it keeps the Exim abbreviation adding the name of Banca Rom\u00e2neasc\u0103, maintains the well-known visual elements of EximBank and includes in the color palette the colors of the national flag \u00a0(red, yellow and blue) for emphasizing the local, national roots of the bank and promoting the Romanian values.<\/p>\n<p style=\"text-align: justify;\">EximBank is a universal bank, 100% Romanian, ranked in the top 10 largest credit institutions by assets. The bank offers its clients, both retail and corporate, a wide range of quality products and services, tailored to their needs.<\/p>\n<p style=\"text-align: justify;\">EximBank operates a national distribution network of 83 branches and 26 Corporate Units, the latter ones being dedicated exclusively to companies, this network allowing the bank to be close to the retail and corporate clients and to implement various Romanian and European development programs.<\/p>\n<p style=\"text-align: justify;\">Along with the specific components of a universal bank, after the merger, Exim Banca Romaneasca \u00a0will continue to act on the state guarantees and insurance segment, according to the Romanian state mandate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bucharest, March 27th, 2023 \u2013 The Export Import Bank of Romania \u2013 EximBank SA will become Exim Banca Rom\u00e2neasc\u0103 starting May 10th, 2023, \u00a0a change in its name and logo approved today by the Extraordinary General Meeting of EximBank\u2019s shareholders. &#8220;We adopted this change because, although in over 30 years of activity EximBank has considerably [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-12273","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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